AURIQUE
Effortlessly Unique
About Us
Aurique was born from a simple truth: real life doesn't leave room for an eight-step ritual. It was created for the woman who is building a career, running a home, and raising a family — all before her morning coffee has gone cold. And it was just as much created for the man who wants his skin to look and feel healthy, but has neither the time nor the interest in a five-product routine. Aurique is skincare for anyone who wants results without the ritual.
“Skincare should fit into your life — not the other way around. That’s true whether you’re a woman with an evening routine and a full calendar, or a man who just wants to look after his skin without thinking about it.”
Sonam Snell
Founder, Aurique
Our Story
Aurique was founded by Sonam Snell, a working woman and mother who understood this reality first-hand. Between meetings, deadlines and family life, she never had the time — or the patience — to follow an eight-step skincare routine. So she set out to build something better: a regimen that respects a person’s time as much as their skin.
She quickly saw the same need in the men around her — husbands, brothers, colleagues — who wanted healthy, good-looking skin but wanted it fast, with zero fuss and zero guesswork. That insight shaped Aurique from day one: a regimen built for real life, for women and men alike.
The result is Aurique’s signature 2-Step, 24-Hour Regime — a complete skincare system distilled into exactly what skin needs, and nothing it doesn’t.
Why Aurique Costs a Fraction of the Big Names
Aurique is formulated with the same caliber of active ingredients found in some of the most expensive creams on the market — including Retinal (not the more common, less potent Retinol) for visible results with less irritation, and multi-molecular Hyaluronic Acid that hydrates skin at multiple layers, not just the surface.
So why do big brands charge 10 times more for creams built on similar science? Often, it isn’t the formula — it’s the name on the jar, plus the layers of import duties, and distributor and retailer margins stacked on top before a product ever reaches the shelf.
Aurique is proudly made in the UAE, and sold directly — cutting out import costs and middleman margins entirely. That means we can offer extremely high-quality, effective ingredients at a fraction of the price, without cutting a single corner on what actually goes into the cream.
The 2-Step, 24-Hour System
Two thoughtfully formulated creams, one for day and one for night, working together to cover every hour of your skin’s cycle — whether that skin belongs to a busy mother, a working professional, or a man who just wants to get out the door.
Hydra Glow Cream
For hydration, a luminous glow, and barrier repair — preparing skin for the day ahead. Lightweight and fast-absorbing.
Rejuvenate+ Cream
Repairs, revitalizes and renews overnight — so skin wakes up restored.
Together, they form a complete skincare system — effortless to follow, yet uncompromising in what it delivers. No clutter. No guesswork. Just two steps, and twenty-four hours of care.
FOR HER • FOR HIM • UNDER TWO MINUTES, MORNING AND NIGHT