Aurique

About Us

Effortlessly unique. Two-step skincare, made in the UAE.

Aurique was born from a simple truth: real life doesn't leave room for an eight-step ritual. It was created for the woman who is building a career, running a home and raising a family, all before her morning coffee has gone cold. And it was just as much created for the man who wants his skin to look and feel healthy, but has neither the time nor the interest in a five-product routine.

Aurique is skincare for anyone who wants results without the ritual.

Skincare should fit into your life, not the other way around. That's true whether you're a woman with an evening routine and a full calendar, or a man who just wants to look after his skin without thinking about it.

Sonam SnellFounder, Aurique

Our story

Aurique was founded by Sonam Snell, a working woman and mother who understood this reality first-hand. Between meetings, deadlines and family life, she never had the time, or the patience, to follow an eight-step skincare routine. So she set out to build something better: a regimen that respects a person's time as much as their skin.

She soon realised men had the same problem, and often had it worse. Most men want skin that looks healthy and rested, but very few will put up with a shelf of serums, toners and steps they don't understand. Between early starts, the gym and long days in the sun, they want one cream in the morning and one at night, and they want to see it working. That shaped Aurique from day one: a regimen built for real life, for women and men alike.

The result is Aurique's signature 2-step, 24-hour regime. A complete skincare system cut down to what skin needs, and nothing it doesn't.

Why Aurique costs a fraction of the big names

Aurique is formulated with the same calibre of active ingredients found in some of the most expensive creams on the market. That includes retinal (not the more common, less potent retinol) for visible results with less irritation, and hyaluronic acid to hold moisture in the skin.

So why do big brands charge ten times more for creams built on similar science? Often it isn't the formula. It's the name on the jar, plus import duties and the distributor and retailer margins stacked on top before a product ever reaches the shelf.

Aurique is made in the UAE and sold directly, with no import costs and no middleman margins. That's how we can offer high-quality, effective ingredients at a fraction of the price, without cutting a corner on what goes into the cream.

The 2-step, 24-hour system

Two creams, one for day and one for night, working together across every hour of your skin's cycle. Whether that skin belongs to a busy mother, a working professional, or a man who just wants to get out the door.